Your 5-Minute Guide to Trademark Maintenance By: M. Zane Johnson, Esq. Securing a trademark for your business is a big step in protecting your brand, but registration is just the beginning. In order to maintain the legal protections that come with trademark registration, you need to stay proactive. Proper trademark maintenance ensures that your rights […]
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MZA Legal 2024 Legal Wrap-Up By: M. Zane Johnson, Esq. We made it to the end of another year, and a celebration is in order!! 🥳🍾🥂 But before you start popping champagne, let’s make sure your business is ready to hit the ground running in 2025 with our end-of-year legal wrap-up. It includes essential reminders,
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Cheap Trademark Registration: Saving Money and Protecting Your Brand By: M. Zane Johnson, Esq. As an attorney, I think every entrepreneur should invest in high quality legal services because I recognize the importance of protecting everything you’ve worked hard to build. But as a solopreneur, know what it’s like to operate a business on a
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How Long Does it Take to Get a Trademark? By: M. Zane Johnson, Esq. So, you’re thinking about applying for a trademark and want to know what to expect from the process? Well, you’re in the right place. In this MZA Legal blog entry, I’m going to cover what you should anticipate after filing your
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Building a Solid Foundation for Your New Business By: M. Zane Johnson, Esq. A solid foundation is critical to the success of your business. Not only does it provide protection from the risks that could derail your dreams, but it also puts you in position to take advantage of new opportunities that can help your
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Using Your Trademark to Create Passive Income By: M. Zane Johnson, Esq. If I told you a trademark is the best way to protect your brand, you probably wouldn’t be too surprised. Most business owners know that without a registered trademark your brand is vulnerable to copycats. What fewer business owners realize is that registering
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5 Trademark Truths Your Probably Didn’t Know By: M. Zane Johnson, Esq. If you’re thinking about protecting your brand with a federal trademark, considering these 5 common trademark misconceptions could help save you some time and money. Filing a Trademark Application Before Starting Your Business Could Backfire This may sound odd coming from an
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The Biggest Trademark Fail of All Time? By: M. Zane Johnson, Esq In 2014, an Indiana based company spent an estimated $50,000 trying to register 152 trademarks. But in just a few years, every single one of those applications had been denied. How did this happen? And was this the greatest trademark fail of all
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Working with an Attorney on a Shoestring Budget By: M. Zane Johnson, Esq. The other day I was reading about a Rocket Lawyer survey that found that less than a third of small business owners worked with a lawyer in the past year. As the founder of a small business law firm, these numbers are
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Legal Tips forContent Creators For many small business owners, solopreneurs, and freelance creatives, content is key. Creating content. Sourcing content. Distributing content. We find ourselves spending a good chunk of our time focused on these activities because, at the end of the day, it drives awareness and brings us business. What we don’t often think
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